Case study · Figure 8 Hospitality / Pepsi

A repeatable production system for partner advertising.

Commissioned by Figure 8 Hospitality, Dave photographs Pepsi alongside the food of current restaurant partners—then delivers flexible, production-ready assets for the campaign materials that follow.

≈25

assignments across 2025–2026

7

final compositions per assignment

≤48 hrs

Dave’s typical final-image turnaround

The brief

Seven images with many jobs to do.

Figure 8 supplies the creative brief and shot list. Each assignment calls for one hero, one blank-slate composition and five supporting images that can be adapted for table tents, point-of-sale displays, kiosks and other partnered advertising.

Dave selects the scene, builds the lighting and refines exposure and camera angle around the restaurant, food and required Pepsi presentation.

Pepsi cup with a restaurant breakfast photographed for partner advertising

01 · Confirm

On-set approval

Dave sends a sample frame to a Figure 8 team member during the shoot. Once the direction is confirmed, he completes the remaining shot list with the approved lighting and composition.

02 · Build

Layered files

After editing, Dave creates layered Photoshop files with isolated subjects, controlled shadow layers and a solid background layer so the agency can adapt the assets cleanly.

03 · Deliver

Channel-ready formats

RGB 72 ppi and CMYK 300 ppi versions are organized, compressed and uploaded with a download link and invoice. The required deadline is seven business days; Dave typically supplies the finished images within 48 hours.

From camera to campaign

The photographs become working advertising.

Finished Pepsi and restaurant partner advertisement featuring pizza and pasta
Finished Pepsi and restaurant partner advertisement featuring fish and sides
Finished Pepsi and restaurant partner advertisement featuring barbecue

“I’ve had the pleasure of working with Dave on dozens of food photoshoots in the past year. He consistently delivers beautiful images, in addition to being a delight to work with. He is thoughtful, communicative, and takes pride in his work—all of which shows. I absolutely recommend working with Dave on your photo needs.”

Libby Green · Associate Analyst, Figure 8 · LinkedIn recommendation, February 2026

Need a dependable production partner?

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